January 2021, Australia

Act for humanity.

Working with Principals, I helped bring to life a modern, digital-first design system for the Australian Red Cross. Built around their world-recognized emblem, this Swiss-inspired identity incorporates a bold typographic style and human-focused photography.

My role focused on developing a bespoke illustration style and expanding their asset library. These illustrations celebrate themes of solidarity, achievement, and collaboration, using the brand’s signature red line as a ‘red thread’ to weave a consistent narrative through every piece. Together, these elements form an empowering visual language that directly supports the organization’s mission.

Awards:
Sydney Design Awards (Silver) 2021
Transform Awards (Bronze – Best Visual Identity by a Charity, NGO or Not-For-Profit) 2021
Sydney Design Awards (Silver) 2022
Transform Awards (Bronze – Best Visual Identity by a Charity, NGO or Not-For-Profit) 2022