Active super

February 2019, Australia

The task

Active super (Former LGS ) is an Australian responsible retirement fund. Working closely with Principals who developed the strategic brand idea “Building wealth on good foundations,” and created a bold new identity for them,  I worked on creating a series of warm hearted and optimistic illustrations to appeal to generations of community-minded people who see their success and sustainability as intertwined.

 

Client

Active super, Australia

Creative director

Simon Wright, James Welch

Copy

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