Magic garden

Visual Identity and Illustration for Waverley Council: “The Magic Garden”

This unique multimedia edutainment program for children (ages 4–8) connects the dots from dirt to dining table, demonstrating that “food is magic, and it starts under your feet.” I created a comprehensive visual identity for the program, lowering educational intimidation through a naturally appealing, custom-crafted claymation style. The identity is built around a circular emblem symbolizing the full “dirt-to-food” lifecycle and is activated across a full suite of online and print touchpoints.

 

 

Client

Waverley council, Australia