I developed the comprehensive visual identity and illustration style for The Bed By The Sea, a boutique B&B located in the pristine coastal pocket of Seal Rocks. The goal was to move away from traditional coastal clichés and instead create a brand that feels quietly luxurious, grounded, and deeply connected to its environment.

The brandmark is designed to be a multi-layered metaphor; its fluid, stacked silhouette simultaneously captures the organic roll of the ocean waves and dunes, the plush comfort of a made bed, and a subtle “B&B” monogram. By pairing this mark with a sophisticated palette of deep navy and warm sand, it creates a versatile system that feels as premium on a digital social feed as it does embroidered on custom linens.