July 2024, Australia

The task

Create a series of Thematic illustrations for MLC as part of their rebrand. Thematic illustrations are composed in a contemporary and Australian lens. They are crafted to represent MLC themes and diversity of members. Each illustration works the MLC Egg into objects in an abstract way, which ensures these illustrations are an ownable asset to the MLC brand.
These are used by teams within MLC for various communications, as well as to inspire other agencies to develop other specific illustrations.
Illustrations are inter-changeable with their photography and can be used across the majority of their print and digital applications.