Nab illustration library refresh

January 2024, Australia

The task

As competition grew stronger, NAB recognized the need to infuse fresh energy and dynamism into its brand identity system. I worked on refreshing the illustration style and developing a suite of illustrations that are relevant to a range of themes—designed to feel more modern, sophisticated, and seamlessly aligned with the new identity.

These are used by teams within nab for various communications, as well as to inspire other agencies to develop other specific illustrations.

 

 

Client

Principals, Australia

Creative director

Simon Wright