Active super

The winds of change are here

February 2019, Australia

 

Active super (Former LGS ) is an Australian responsible retirement fund. Working closely with Principals who developed the strategic brand idea “Building wealth on good foundations,” and created a bold new identity.
I worked on creating an illustration style and an illustration library .  The illustration style is warm hearted and optimistic to appeal to generations of community-minded people who see their success and sustainability as intertwined.

 

Awards
Rebrand Awards (Distinction) 2025

 

Client

Active super, Australia

Creative director

Simon Wright, James Welch

Copy

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