January 2025, Australia
The task
Redesigned the visual identity and design system for Free to Feed, a not-for-profit social enterprise supporting people from refugee and asylum-seeking backgrounds through food-based experiences. The refreshed identity aligns with the new brand positioning — elevated yet approachable, distinctive, and cohesive across print and digital. Inspired by the idea of stories shared, the concept draws from a modern publishing aesthetic, positioning Free to Feed as Melbourne’s home of storytelling through diverse food cultures.