September 2018, Australia

The task

NAB has structured it’s personal loans and card programs into an Unsecured Lending program, and want to create a more agile, templated, yet still personalised approach to the offer communications in line with a migration to Adobe.

Create a flexible broad range of offers, from credit cards with a balance transfer offer, to personal loans, to NAB Rewards bonus points, fits within the brand guidelines, and uses illustration, patterns and copy effectively to attract and convert leads into customers.