January 2025, Australia
The task
Free to Feed is a not-for-profit social enterprise supporting people from refugee and asylum-seeking backgrounds through food-based experiences. My task was to create a new visual identity and design system that aligns with the new brand positioning — elevated yet approachable, distinctive, and cohesive. Inspired by the idea of stories shared, the concept draws from a modern publishing aesthetic, positioning Free to Feed as Melbourne’s home of storytelling through diverse food cultures. I’ve created the logo, the illustration and the design system