January 2022, Australia

The task

Helping Australians secure financial wellbeing.

Once the world knew them as IOOF and MLC. Two local financial players, each with a story that began over a lifetime ago. For generations, they’ve been at the side of working Australians – helping to bring security into the home.  

Thanks to IOOF’s acquisition of MLC Wealth, their stories have now come together under a new corporate brand: Insignia Financial.

With an already designed logo, Insignia Financial asked Principals to develop their identity.  creating a fresh, inspiring brand their people could rally behind and believe in. I created an illustrative style and developed a series of illustrations to reflect their identity.

One of Australia’s leading wealth managers, Insignia Financial now has the size, expertise and brand to help more Australians secure their financial wellbeing.