Insignia financial

January 2022, Australia

The task

Helping Australians secure financial wellbeing.

Once the world knew them as IOOF and MLC. Two local financial players, each with a story that began over a lifetime ago. For generations, they’ve been at the side of working Australians – helping to bring security into the home.  

Thanks to IOOF’s acquisition of MLC Wealth, their stories have now come together under a new corporate brand: Insignia Financial.

With an already designed logo, Insignia Financial asked Principals to develop their identity.  creating a fresh, inspiring brand their people could rally behind and believe in. I created an illustrative style and developed a series of illustrations to reflect their identity.

One of Australia’s leading wealth managers, Insignia Financial now has the size, expertise and brand to help more Australians secure their financial wellbeing.



Insignia Financial, Australia

Creative director

Simon Wright