Red cross Australia

January 2022, Australia

The task

Act for humanity.

Principals created a design system that’s modern, raw and digital first. Swiss inspired and built around the most recognised emblem in the world – the red cross – it includes a typographic style, graphic devices, illustration style and human-focused photographic approach.
I worked on creating a new illustration style and developing a series of illustration.
Together, these elements create a more active and empowering brand that directly support the ethos of the organisation.



Red Cross, Australia

Creative director

Simon Wright