NAB aims to attract, recruit and retain the best talent by developing a culture that is more enabling and inclusive – thus allowing people to perform at their very best. There is also a strong external inclusion focus – all people, regardless of their age, race, gender, background should be treated in the same manner.
We’ve Develop a look and feel for LGBTI communications which:
• Helps increase awareness of NAB’s support of and advocacy for the LGBTI community
• Promotes NAB’s support of events such as Midsumma Festival
• Demonstrates how the NAB brand can stretch to comms targeted to the LGBTI community
• While generally not directly sales focused, drives sales by driving consideration of NAB as a bank for members of the LGBTI community